Drift Led

Interactive Generative Content

Working with TH Productions and the renewable energy brand Drift, we created a generative visual experience that revealed the beauty of the science behind the brand and showed how Drift makes it possible to run on 100% green energy from solar, wind, and run-off water during a 24 hour cycle.

 

Working with TH Productions and the renewable energy brand Drift, we created a generative visual experience that revealed the beauty of the science behind the brand and showed how Drift makes it possible to run on 100% green energy from solar, wind, and run-off water during a 24 hour cycle.

 

In order for us to make the electrons interactive, we needed to create a robust system that was generative and rendered in real time. To accomplish this, we used Notch to create each of the electron looks and TouchDesigner for programming the interaction. We exported each look with exposed parameters that we then would be able to change procedurally from inputs run through TouchDesigner.

drift_ui_tablet_01_v01-01.png

Team

 
 
 
 
 

  • Client: TH Productions

  • Creative Direction: VTProDesign

  • Visual Content Design: VTProDesign

  • Generative Content: VTProDesign

  • Creative Technology: VTProDesign